Screamin’ Eagle recently announced the end of its five-year sponsor relationship with the International Hot Rod Association (IHRA). “We’ve had a long relationship with the IHRA, beneficial to both parties, but we decided to focus our support on AHDRA and NHRA programs for 2003,” said Mike Kennedy, director of parts and accessories marketing.  “Focusing in on two sanctioning bodies versus three allows us to do a better job of servicing our customers in each venue.”

“Harley-Davidson has been a good marketing partner during the last five years. I thank them for their involvement, wish them the best in their endeavors and look forward to working with them again in the future,” said IHRA President Bill Bader.

“Screamin’ Eagle Performance Parts will work with AHDRA to create a class schedule that should make for an exciting season for the Screamin’ Eagle Nitro Harley racers in 2003,” said Kennedy.

  The Screamin’ Eagle Nitro Harley class series will feature event payouts at each of the 14 AHDRA races and a national championship series payout.  A total of $330,000 in payouts will be awarded over the course of the 2003 season, while the 2003 National Championship will pay a total $64,500 for the top ten racers. 2003 Screamin’ Eagle Nitro Harley event payout will be $18,000 for each of the 14 AHDRA events. 

“We’re really trying to focus on the racer this season and deliver a schedule that gets them in front of spectators at all levels of our sport.  These Harley racers put on a tremendously exciting show at speeds of 220 plus miles per hour,” said Kennedy.    

“The Screamin’ Eagle Performance Parts sponsorship is a tremendous asset for AHDRA, and we’re proud to have been chosen to take Screamin’ Eagle Nitro Harley racing to the next level,” said AHDRA President Craig Tharpe.

Screamin’ Eagle is also stepping up its support in AHDRA with additional funding in the E.T. (Elapsed Time) Class, three Event Title Sponsorships, as well as continuing support of the Screamin’ Eagle Performance Parts Street Class and the season finale $15,000 Screamin’ Eagle Shoot-Out in Las Vegas.  In addition, Jim’s Machining, who previously sponsored the AHDRA Nitro Class, is expected to announce their new involvement in the Pro-Fuel Class.

“We’re pleased with the growth and success of the AHDRA program, and we’ll continue to support our dealers and customers who compete at AHDRA,” said Kennedy.  “Attendance at these venues has increased substantially and the management at AHDRA is tuned into the total package of delivering a show for the spectators,” said Kennedy.

HARLEY-DAVIDSON ANNOUNCES 100th ANNIVERSARY FUNDRAISING PARADE TO BENEFIT MUSCULAR DYSTROPHY ASSOCIATION (MDA)

MILWAUKEE (August 22, 2002) - Harley-Davidson is planning a fundraising motorcycle parade, the “Parade of MDA Heroes,” to benefit the Muscular Dystrophy Association (MDA) during the 100^th Anniversary Celebration in Milwaukee, Wis., in August 2003. The Parade of MDA Heroes is the only official parade during the Celebration in Milwaukee.

During the next 12-months of the 100^th Anniversary celebration, Harley-Davidson hopes to raise $5 million to fund research and program services for children and adults with neuromuscular disease. The Motor Company is hosting the Parade of MDA Heroes as a special fundraising program to encourage and reward the efforts of MDA fundraisers. Harley-Davidson hopes to generate $1 million in donations from the parade, making it a true ‘parade of MDA heroes’.

To help reach the $1 million mark, Harley-Davidson is encouraging riders to raise a minimum of $5,300 in pledges, which pays for 100 minutes of MDA-funded research. "The Parade of MDA Heroes will honor those who are some of our top MDA supporters ¾ individuals who combine their love of riding with passion for this great cause," said Kathleen Lawler, Harley-Davidson's vice president of communications. "This parade is going to be the experience of a lifetime for many valued supporters."

        Two hundred individual fundraisers who register with MDA and raise a minimum of $5,300 in donations will be invited to participate in the parade. Fundraisers can secure their spot in the parade in one of two ways. First, the top 100 fundraisers who generate the highest amounts for MDA will be invited to ride in the parade. The next 100 participants will be chosen through a random drawing of the balance of eligible candidates.

In addition to the individual fundraisers, the 50 Harley-Davidson dealers who raise the most funds for MDA will be invited to ride in the parade. To top it off, Harley-Davidson VIPs and H.O.G. chapters from around the world will escort the heroes as they travel the parade route.

The money raised by individuals and dealers will be credited to MDA research and program services in their local community. Funds raised must be turned in to MDA, in up-front, paid donations by July 15, 2003.  MDA will notify the qualifying fundraisers by July 22, 2003. In addition, the names of qualifying fundraisers and dealers will be posted on harley-davidson.com.

To participate, individual fundraisers must register with MDA by calling 1-800-IM A HERO or online at www.harley-davidson.com.

 New - 2002 VRSC - New

OVERVIEW
An extension of a legendary line of motorcycles, the V-Rod represents the first member of a new family of Harley-Davidson motorcycles - the performance custom. A tightly refined package of pure custom Harley-Davidson style and attitude backed with the performance of the Revolution™ engine, the V-Rod plays to your senses and your soul.

Harley-Davidson Ride for Life Raises $600,000 for Muscular Dystrophy Association
 The Eastern Harley-Davidson Dealers Association raises record amount for MDA

ALLENTOWN, Pa. (May 7, 2002) - The 15th annual Ride for Life, organized by the Eastern Harley-Davidson Dealers Association, raised $600,000 for the Muscular Dystrophy Association May 4-5. Once again, the annual event generated a record amount of contributions from loyal motorcycle enthusiasts. Check www.h-dmedia.com for the rest of the story

HARLEY-DAVIDSON 100^TH ANNIVERSARY OPEN ROAD TOUR IS A TREAT FOR EVERY SENSE: SIGHT, SOUND AND THE SENSE-SATIONAL

One Hundred Years of Fun and Excitement Roars Across the Country

On the weekend of July 20-21, at the Atlanta Motor Speedway, Harley-Davidson Motor Company will officially kick-start its 100^th Anniversary with the Open Road Tour: a series of gigantic weekend festivals roaring into 10 cities worldwide celebrating motorcycles, music, history and more. Once the Open Road Tour rolls to a stop in the Summer of 2003, enthusiasts can join the Ride Home, organized rides throughout North America heading to Milwaukee, for three days of celebrations and special events. The official birthday party will take place in Milwaukee on August 31, 2003 and launch Harley-Davidson into the next 100 years.

 But because the world has never seen an event the size or scope of the Open Road Tour it may be easier to look at it this way …

It’s bigger than a concert - Every Open Road Tour stop will feature at least 12 incredible musical acts over three days.  Tim McGraw, Hootie and the Blowfish and Bob Dylan are just some the big names already on board.
It’s cooler than the Guggenheim “Art of the Motorcycle” - Elvis and Jon Bon Jovi’s Harleys are just a few of the amazing motorcycles on display. Everywhere spectators walk they’ll find multi-media displays revealing the colorful history of the Motor Company, never before seen machines and artifacts from the Harley-Davidson Archives, and even vintage motorcycle toys!
It’s no county fair - Motorcycle drill teams and stunt riders will put on daily shows. Need an adrenaline break? How about a 2,000-seat cinema showcasing Harley-Davidson’s portrayal in the movies over time, or the children’s pavilion that has kids games and other entertainment for children like demo-rides on Fisher-Price Harley-Davidson ride-on motorcycle toys.
And it’s got entertainment you can’t see anywhere else -- There are also theatre-style shows including a high energy tap and rhythm spectacular and a biker fashion show you can only find at a Harley-Davidson event.

 “It’s hard to put into words,” said Joanne Bischmann, vice president of marketing for Harley-Davidson.  “We knew that kicking-off Harley-Davidson’s next 100 years was going to call for something huge, something that couldn’t easily be described in words, but would be an unforgettable Harley-Davidson experience for anyone who participated. We think the Open Road Tour fits the bill.”

SO YOU WANT TO LISTEN TO SOME GREAT MUSIC

The Open Road Tour will feature different bands each day, in every city - and the music will continue all day long on two different stages.  In July, Atlanta will be grooving with Steel Pulse, banging their heads with Ted Nugent, rocking with Journey and stomping their feet to Tim McGraw.

        When the Open Road Tour rolls across the globe, the musical entertainment will include other top-name artists including the Neville Brothers, Alison Krauss, Billy Idol, Lynyrd Skynyrd, Hootie and the Blowfish, Indigenous and Bob Dylan.

HOW ABOUT SOME HISTORY THAT WILL MOVE YOU

        The history of Harley-Davidson is rich in drama, passion and tradition.  Open Road Tour visitors are invited to take in 100 years of Harley-Davidson history through multi-media and historic displays, which include: original artifacts, historical engines and an extraordinary collection of materials from company marketing

campaigns.  Inside The Journey tent, visitors will also be encouraged to step into a story booth and share their favorite Harley-Davidson experiences.

        Starting with a re-creation of the historic shed where the company was born, visitors can trace the history of Harley-Davidson in all aspects, even an archive collection of motorcycle toys.  A special pavilion at the Open Road Tour called The Machine will feature a stunning exhibition of select motorcycles from the Harley-Davidson archives.  Many of the unique motorcycles featured inside The Machine have never been seen in public before. 

        The Open Road Tour also features another special exhibit called The Culture which features Harley-Davidson’s distinctive style that has inspired people and popular culture around the world.  Moving around The Culture, visitors will quickly become part of the world of Harley-Davidson, as they take in a look at Harley-Davidson in the movies, as well as a special exhibit from the Rock and Roll Hall of Fame.  Visitors will also be encouraged to try on the latest, as well as vintage Harley-Davidson MotorClothes.

SIT BACK AND GET READY FOR AN ADRENELINE RUSH

        To get your motor running, the Open Road Tour will also feature motorcycle demo rides at all Open Road Tour locations.  Visitors who are 18 years of age or older, and have a valid motorcycle license, will be able to ride any 2003 Harley-Davidson or Buell motorcycle of their choice, including the hot Harley-Davidson VRSCA V-Rod.  For non-riders and riders alike, Harley-Davidson has also put together an extensive line-up of motorcycle action.    From the skill and artistry of motorcycle drill teams, to the raw nerve of stunt riders, Open Road Tour motorcycle action is sure to rev the adrenaline of any on-looker.  Visitors can also get a taste of the look that makes-up Harley-Davidson by attending special fashion shows throughout the weekends.

SOMETHING FOR THE LITTLEST HARLEY FANS

        No one is either too young or too old to be part of the Harley-Davidson family and experience, especially at the Open Road Tour.  Working in conjunction with Toys “R” Us, Harley-Davidson has developed a special children’s pavilion to satisfy all of the younger members of the family.  Kids will even have the chance to demo-ride some of the Fisher Price Harley-Davidson ride-on toys.

AND IT’S ALL FOR A GOOD CAUSE

The Harley-Davidson Open Road Tour and other 100th Anniversary events will raise funds to help find a cure for muscular dystrophy and aid research and program services for children and adults with neuromuscular diseases.  Since 1980, the Harley-Davidson family of customers, dealers and employees has raised nearly $40 million for the Muscular Dystrophy Association (MDA).

        “The Open Road Tour festival is going to give people around the world a chance to get a feel for what we mean by the Harley-Davidson experience,” said Bischmann.  “During the Open Road Tour and other 100th Anniversary events, we hope to raise $5 million for the Muscular Dystrophy Association.”

        Tickets for U.S. and Canadian Open Road Tour stops are on sale now.  To purchase tickets for the Open Road Tour, visit www.harley-davidson.com, www.ticketmaster.com <http://www.ticketmaster.com> or contact your local Ticket Master office. Tickets for Open Road Tour event stops are $55.00 per day in the U.S. and $75.00 Canadian per day in Canada. For additional information on the Open Road Tour or the 100^th Anniversary, visit www.harley-davidson.com. 

SCREAMIN’ EAGLE NHRA PRO STOCK DRAG RACING TEAM FOCUSSED ON TESTING 

Team Forgoes NHRA O’Reilly Spring Nationals in Houston to Continue Development Efforts

MILWAUKEE - (April 11, 2002) The Screamin’ Eagle/Vance & Hines National Hot Rod Association (NHRA) Pro Stock Bike drag racing team will remain focussed on extensive testing and development efforts and; as a result; will not compete at the NHRA O’Reilly Spring Nationals in Houston, Texas, on April 11-14, 2002.  The Screamin’ Eagle team made its debut at the NHRA Mac Tools Gator Nnationals in Gainesville, Fla., in March, setting the quickest V-Twin run in NHRA Pro Stock history.

“We know what the benchmark is to qualify for an NHRA Pro Stock National and we knew this wouldn’t be an easy mountain to climb.  The team has been working non-stop since Gainesville to solve the technical issues that kept us from making the show,” said Mike Kennedy, director of marketing for Harley-Davidson Parts and Accessories.  “We are committed to our goal of becoming the first V-Twin to qualify, to make a final and to win.  We have the best minds in the business working on our program and we expect to make progress through continued development.”

Screamin’ Eagle team rider GT Tonglet, who recently turned 19, remains confident.  “I know Byron Hines and the team are hard at work on this and I can’t wait for the next race,” he said.

Screamin’ Eagle Performance Parts are inspired by and built in the spirit of the raw adrenaline and power of motorcycle racing, offering both racing-grade and street-legal performance options for the Harley-Davidson motorcycle owner.  Visit www.harley-davidson.com for more information.

HARLEY-DAVIDSON REPORTS RECORD FIRST QUARTER

        Milwaukee, Wis., April 16, 2002 -- Harley-Davidson, Inc. (NYSE: HDI) today announced record revenue and earnings for its first quarter ended March 31, 2002.  Revenue for the quarter was $927.8 million compared with $776.9 million in the year-ago quarter, a 19.4 percent increase.  First quarter diluted earnings per share (EPS) were 39 cents, a 30.6 percent increase compared with last year’s 30 cents.

        “We are proud to announce another outstanding quarter and to report that demand for Harley-Davidson products remains strong as we begin our 99^th year of operations,” said Jeffrey L. Bleustein, chairman and chief executive officer of Harley-Davidson, Inc.  “Our worldwide network of independent dealers experienced a growth rate of 20 percent in retail registrations during the first quarter.  Based on this demand and ongoing capacity improvements, we are raising our 2002 production target for Harley-Davidson^® motorcycles to 261,000 units, up from the previous target of 258,000.”

        “I am also pleased to announce that our Dyna family of motorcycles is now being assembled exclusively in Kansas City, after successfully transferring these operations from our York, PA facility.  This comes on the heels of a new five-year labor agreement with our Kansas City unions and is another step in executing our manufacturing strategy,” added Bleustein.

Motorcycles and Related Products Segment
        Financial performance for the entire segment benefited from five percent more scheduled workdays in the first quarter of 2002 compared to last year’s first quarter.

        First quarter revenue from Harley-Davidson motorcycles was $747.7 million, an increase of 21.9 percent over the first quarter last year.  Shipments of Harley-Davidson motorcycles totaled 64,669 units, up 10,515 units or 19.4 percent over last year and approximately 2,100 units over the Company’s announced target.  “We worked additional assembly line overtime during the quarter to help meet strong customer demand for our 2002 model year motorcycles,” said Bleustein.  To support the new 2002 calendar year production target of 261,000 units, Harley-Davidson is increasing its second quarter production target to 65,000 units.  

First quarter revenue from Parts and Accessories (P&A), which consist of Genuine Motor Partsä and Genuine Motor Accessoriesä, totaled $131.1 million, a 20.4 percent increase over the year-ago quarter.  General Merchandise, which consists of MotorClothes^® apparel and collectibles, had first quarter revenue of  $42.3 million, up 7.9 percent over the same period last year. 

For the long term, the Company expects P&A revenue to increase somewhat faster than Harley-Davidson’s motorcycle unit growth rate and expects General Merchandise to grow slightly slower than the motorcycle unit growth rate.

        First quarter gross margin for the Motorcycles and Related Products Segment was 34.0 percent of revenue compared to 32.7 percent in the first quarter of last year.  Gross margin improvements were driven by the effect of the greater number of workdays as well as a stronger product mix and a greater percentage of domestic shipments.  Operating margin followed gross margin and was 18.7 percent of revenue, compared to 17.4 percent of revenue for the same period last year.

Financial Services Segment
        Harley-Davidson Financial Services, Inc. (HDFS), a subsidiary of Harley-Davidson, Inc., reported first quarter income of $41.7 million, up from $32.9 million in the year-ago quarter.  HDFS operating income was $12.2 million, compared with $5.0 million last year.  The increase was due in part to continued strong acceptance of its consumer financing programs as well as growth across all product lines.  Also contributing to the income growth was the January completion of the remaining $93 million sale of receivables from HDFS’ fourth quarter 2001 asset-backed securitization offering.  The Company expects HDFS operating income to grow at a rate approaching 25 percent for 2002.

Harley-Davidson Retail Data
        Retail sales for Harley-Davidson motorcycles in the United States were up 21.2 percent for the period January through March 2002, when compared to the same period last year.  Harley-Davidson retail sales in Europe and Japan were up 16.6 and 3.7 percent, respectively, when compared with 2002.  At this time, only limited industry data is available for these markets.

Income Tax Rate
The Company’s effective income tax rate was reduced to 34.5 percent for the first quarter of 2002 from last year’s rate of 35.0 percent.  The Company expects to maintain the improved rate of 34.5 percent for the remainder of the year.

Share Repurchase
During the quarter, the Company repurchased approximately 575,000 shares of its common stock.